Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides you with a step-by-step process, check sheets, and plan formats to simplify the marketing planning process based in total quality management concepts. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year.
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Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides you with a step-by-step process, check sheets, and plan formats to simplify the marketing planning process based in total quality management concepts. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year.
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Add this copy of Marketing Planning in a Total Quality Environment to cart. $49.78, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2021 by Routledge.
