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Environmental Marketing: Strategies, Practice, Theory, and Research

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Environmental Marketing: Strategies, Practice, Theory, and Research - Winston, William, and Mintu-Wimsatt, Alma T, PhD
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Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly green marketing movement, toward marketing concepts and tools that not only serve your organization's objectives, but preserve and protect the environment as well.

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Environmental Marketing: Strategies, Practice, Theory, and Research 1997, Routledge, Oxford

ISBN-13: 9781560249283

UK edition

Trade paperback

Environmental Marketing: Strategies, Practice, Theory, and Research 1995, Routledge, Oxford

ISBN-13: 9781560249276

Hardcover