The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game and here is the most concise, easy-to-understand, jam-packed source of services marketing. Professional Services Marketing provides a very readable and simple introduction to the marketing process for the professional service environment. It gives ...
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The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game and here is the most concise, easy-to-understand, jam-packed source of services marketing. Professional Services Marketing provides a very readable and simple introduction to the marketing process for the professional service environment. It gives professionals an inexpensive way to successfully develop a strong client base and grow in a competitive marketplace. Distinguished expert and international authority Fred Crane offers a realistic overview of the marketing process and discusses the characteristics and difficulties involved in marketing and managing professional services.
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Add this copy of Professional Services Marketing: Strategy and Tactics to cart. $40.58, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Routledge.
Add this copy of Professional Services Marketing: Strategy and Tactics to cart. $72.56, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 1993 by Routledge.
Add this copy of Professional Services Marketing: Strategy and Tactics to cart. $83.20, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 1993 by Haworth Pr Inc.
Add this copy of Professional Services Marketing (Haworth Marketing to cart. $93.61, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Routledge.
Add this copy of Professional Services Marketing: Strategy and Tactics to cart. $226.64, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 1993 by Routledge.
Add this copy of Professional Services Marketing: Strategy and Tactics to cart. $256.75, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 1993 by Haworth Pr Inc.
Add this copy of Professional Services Marketing (Haworth Marketing to cart. $666.67, good condition, Sold by BookDrop rated 4.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 1993 by Routledge.