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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management - Chernev, Alexander (Editor), and Kotler, Philip (Editor)
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"An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (former CMO of United Airlines). Kellogg on Marketing, 3d edition, explains both the basics of marketing and digital marketing as well as hot new topics like marketing on platforms (such as Amazon and Facebook), and how marketing can drive ...

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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management 2023, Wiley

ISBN-13: 9781119906247

3rd edition

Hardcover