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Innovation - Kuczmarski, Thomas D
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American business must develop an "innovation mindset" to remain competitive in the global marketplace. Based on a 10-step approach to creating and developing new ideas, this book examines the problems related to fostering and managing innovation, defines and explains management styles, and concludes with the Innovation Management Tool Kit.

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Innovation 1996, McGraw-Hill Companies, Chicago, IL

ISBN-13: 9780844233246

Hardcover