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Innovating the Corporation: Creating Value for Customers and Shareholders

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Intended as a dynamic, hands-on guide, this book offers a comprehensive look at strategic planning, understanding a company's innovation vision, and building an innovation team. Includes profiles of well-known companies that have adopted an innovation plan.

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Innovating the Corporation: Creating Value for Customers and Shareholders 2000, McGraw-Hill Trade, Chicago, IL

ISBN-13: 9780658003042

Hardcover