A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world ...
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A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
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Add this copy of Design and Marketing of New Products to cart. $3.57, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1993 by Pearson.
Add this copy of Design and Marketing of New Products to cart. $3.57, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1993 by Pearson.
Add this copy of Design and Marketing of New Products to cart. $3.57, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1993 by Pearson.
Add this copy of Design and Marketing of New Products to cart. $3.57, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1993 by Pearson.
Add this copy of Design and Marketing of New Products (2nd Edition) to cart. $3.59, very good condition, Sold by newlegacybooks rated 5.0 out of 5 stars, ships from Annandale, NJ, UNITED STATES, published 1993 by Pearson.
Add this copy of Design and Marketing of New Products (2nd Edition) to cart. $5.35, good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 1993 by Pearson.
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Good. We flipped through this book and didn't notice any notes or underlines. Minor shelf wear. This is a hardcover copy. Fast Shipping-Each order powers our free bookstore in Chicago and sending books to Africa!
Add this copy of Design and Marketing of New Products (2nd Edition) to cart. $24.40, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 1993 by Pearson.
Add this copy of Design and Marketing of New Products (2nd Edition) to cart. $33.58, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Pearson.
Add this copy of Design and Marketing of New Products to cart. $50.00, very good condition, Sold by milwaukee street used books rated 5.0 out of 5 stars, ships from Janesville, WI, UNITED STATES, published 1993 by Prentice Hall.
Add this copy of Design and Marketing of New Products (2nd Edition) to cart. $77.16, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1993 by Pearson.
