Discusses the intricacies of segmentation and positioning techniques and shows the ways these techniques can be interpreted and used in the real world. This book covers measuring scales, cluster analysis, conjoint analysis, multivariate analysis, Chaid, and classification and regression trees.
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Discusses the intricacies of segmentation and positioning techniques and shows the ways these techniques can be interpreted and used in the real world. This book covers measuring scales, cluster analysis, conjoint analysis, multivariate analysis, Chaid, and classification and regression trees.
Read Less
Add this copy of Segmentation & Positioning for Strategic Marketing to cart. $2.23, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 1996 by South-Western Educational Pub.
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Seller's Description:
Pages and cover are intact. Used book in good and clean conditions. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks.
Add this copy of Segmentation & Positioning for Strategic Marketing to cart. $3.14, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1996 by South Western Educational Publishing.
Add this copy of Segmentation & Positioning for Strategic Marketing to cart. $3.14, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1996 by South Western Educational Publishing.
Add this copy of Segmentation & Positioning for Strategic Marketing to cart. $3.14, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1996 by South Western Educational Publishing.
Add this copy of Segmentation & Positioning for Strategic Marketing to cart. $3.14, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1996 by South Western Educational Publishing.
Add this copy of Segmentation & Positioning for Strategic Marketing to cart. $6.89, good condition, Sold by Bulk Book Warehouse rated 5.0 out of 5 stars, ships from Rotterdam, NY, UNITED STATES, published 1996 by South Western Educational Publishing.
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Seller's Description:
Good. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages. No dustcover. Former library copy with library markings and/or jacket.
Add this copy of Segmentation & Positioning for Strategic Marketing to cart. $33.21, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by South-Western Educational Pub.
Add this copy of Segmentation & Positioning for Strategic Marketing to cart. $97.96, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1996 by South-Western Educational Pub.
Add this copy of Segmentation & Positioning for Strategic Marketing to cart. $117.15, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by South-Western Educational Pub.
