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Emotional Branding - Travis, Daryl, and Branson, Richard, Sir (Foreword by)
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Emotional branding is about the wisdom of brands, according to Travis, who leads readers on a journey filled with valuable hints, ideas, and lessons on creating successful brand names. He also teaches how to instill brand loyalty in customers and address the critical components of branding as a product of intuitive thinking.

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Emotional Branding 2000, Crown Business

ISBN-13: 9780761529118

Hardcover