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Customer Loyalty: How to Earn It, How to Keep It (Cloth Edition)

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Customer Loyalty: How to Earn It, How to Keep It (Cloth Edition) - Griffin, Jill
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In today's competitive business climate, aiming for customer satisfaction is no longer enough. Many customers who are satisfied with a product or service will defect to buy a competitor's product without hesitation, forcing many businesses to spend more and more money to attract new customers. To maintain a dependable clientele and curtail the expense of wooing new customers, businesses must go beyond their usual concerns with customer satisfaction and take steps to ensure greater loyalty.

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Customer Loyalty: How to Earn It, How to Keep It (Cloth Edition) 1995, John Wiley & Sons, New York, NY

ISBN-13: 9780029129777

Hardcover