Skip to main content alibris logo

Consumer Behaviour and Digital Transformation

by

Write The First Customer Review
Consumer Behaviour and Digital Transformation - Gbadamosi, Ayantunji
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

"This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinning of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations and digital technology are inextricably linked. Key learning objectives, exercises and ...

loading
Consumer Behaviour and Digital Transformation 2024, Routledge, Oxford

ISBN-13: 9781032149752

Hardcover

Consumer Behaviour and Digital Transformation 2024, Routledge, Oxford

ISBN-13: 9781032149769

Trade paperback