This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
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This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
Read Less
Add this copy of Consumer Behaviour and Digital Transformation to cart. $53.50, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Routledge.
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New. Trade paperback (US). Glued binding. 364 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Business and Digital Transformation.
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New. Trade paperback (US). Glued binding. 364 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Business and Digital Transformation. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Trade paperback (US). Glued binding. 364 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Business and Digital Transformation.