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Consumer Behaviour and Digital Transformation

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Consumer Behaviour and Digital Transformation - Gbadamosi, Ayantunji
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This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

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Consumer Behaviour and Digital Transformation 2024, Routledge, Oxford

ISBN-13: 9781032149752

Hardcover

Consumer Behaviour and Digital Transformation 2024, Routledge, Oxford

ISBN-13: 9781032149769

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