This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, and technological characteristics - and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this ...
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This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, and technological characteristics - and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.
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Add this copy of Principles of Marketing: a Value-Based Approach to cart. $11.84, new condition, Sold by Altra Trading Inc rated 5.0 out of 5 stars, ships from NEW YORK, NY, UNITED STATES, published 2013 by PALGRAVE.
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Add this copy of Principles of Marketing: a Value-Based Approach to cart. $16.16, very good condition, Sold by HR1Books rated 4.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2013 by Palgrave.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 9780230392700.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $16.38, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2013 by Palgrave.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780230392700.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $18.23, very good condition, Sold by Prominent Trading Company rated 4.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2013 by Palgrave Macmillan.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $18.41, very good condition, Sold by Prominent Trading Company rated 4.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2013 by Palgrave Macmillan.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $18.45, very good condition, Sold by Prominent Trading Company rated 4.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2013 by Palgrave Macmillan.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $39.19, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Red Globe Press.
Add this copy of Principles of Marketing: a Value-Based Approach to cart. $40.14, new condition, Sold by HR1Books rated 4.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2013 by Palgrave.
