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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers - Applegate, Edd, and Johnsen, Art
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Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scena...

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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers 2006, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742538368

Trade paperback

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers 2006, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742538351

Hardcover