Skip to main content alibris logo

Cases in Strategic Marketing Management: Business Strategies in Latin America

by ,

Write The First Customer Review
Cases in Strategic Marketing Management: Business Strategies in Latin America - Quelch, John A, and D'Andrea, Guillermo J
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

This mixture of cases and text fosters an understanding of marketing in Latin America in two ways: cases that give readers information that is not readily available outside of Latin America, and notes that help put the cases in context.

loading
Cases in Strategic Marketing Management: Business Strategies in Latin America 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130894908

Hardcover