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The Rise of Advertising in the United States: A History of Innovation to 1960

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The Rise of Advertising in the United States: A History of Innovation to 1960 - Applegate, Edd
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In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers.

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The Rise of Advertising in the United States: A History of Innovation to 1960 2014, Rowman & Littlefield Publishers, Lanham

ISBN-13: 9781442244382

Trade paperback

The Rise of Advertising in the United States: A History of Innovation to 1960 2012, Scarecrow Press, Lanham, MD

ISBN-13: 9780810884069

Hardcover