Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. ...
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Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term.
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Add this copy of Breaking Through, 2nd Edition: Implementing Disruptive to cart. $77.00, very good condition, Sold by Chapter 1 Books rated 5.0 out of 5 stars, ships from Johannesburg, SOUTH AFRICA, published 2014 by Palgrave Macmillan.
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Seller's Description:
Very Good in Very Good jacket. In lovely condition. Signed and dated by the previous owner, 2018. 2nd Edition, 2014. The dust jacket is a little shelf rubbed. The boards are in good condition. Internally, there are no markings or inscriptions, and the pages are immaculately clean and complete. Tightly bound and presented beautifully in cellophane. The binding is excellent. GK.
Add this copy of Breaking Through, 2nd Edition: Implementing Disruptive to cart. $81.12, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by Springer.
