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Breaking Through: Implementing Customer Focus in Enterprises

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Breaking Through: Implementing Customer Focus in Enterprises - Vandermerwe, S
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In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

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Breaking Through: Implementing Customer Focus in Enterprises 2004, Palgrave MacMillan, London

ISBN-13: 9781403935038

2004 edition

Hardcover

Breaking Through: Implementing Customer Focus in Enterprises 2004, Palgrave MacMillan, London

ISBN-13: 9781349517626

2004 edition

Trade paperback