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Absolute Essentials of Marketing Research

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Absolute Essentials of Marketing Research - Kolb, Bonita M
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This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

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Absolute Essentials of Marketing Research 2021, Routledge, Oxford

ISBN-13: 9780367760335

Hardcover