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Marketing Strategy for the Creative and Cultural Industries

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Marketing Strategy for the Creative and Cultural Industries - Kolb, Bonita M
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This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

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Marketing Strategy for the Creative and Cultural Industries 2020, Routledge, Oxford

ISBN-13: 9780367419776

2nd edition

Trade paperback

Marketing Strategy for the Creative and Cultural Industries 2020, Routledge, Oxford

ISBN-13: 9780367419769

2nd edition

Hardcover