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How to Save the FMCG Industry: A Practical Guide for Building Collaboration between Suppliers and Retailers How to Save the FMCG Industry...

Chris Leach
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Technology Application in Tourism in Asia: Innovations, Theories and Practices Technology Application in...

Azizul Hassan (Editor)
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Strategic Sport Marketing Strategic Sport Marketing

Adam Karg, David Shilbury
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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations Digital Marketing and Social...

Ahmet Bulent Ozturk, Ph.D, Professor Murat Hancer, Ph.D
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Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities Digital Marketing Strategies...

Wilson Ozuem, Michelle Willis
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Überzeugen im Business: Wie Sie ein erstes Nein in ein entschiedenes Ja verwandeln - 12 Praxistipps Überzeugen im Business: Wie...

Kurt Schmid
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Tourism Marketing: In the Age of the Consumer Tourism Marketing: In the Age...

Alastair M. Morrison
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Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021 Brand, Label, and Product...

Joseph Kaswengi (Editor), Aurore Ingarao (Editor)
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Integrated Business To Business Marketing: The Complete Blueprint Integrated Business To...

Philip Allott
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User Research: Improve Product and Service Design and Enhance Your UX Research User Research: Improve...

Stephanie Marsh
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Digital Marketing: Strategic Planning & Integration Digital Marketing: Strategic...

Annmarie Hanlon
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Digital Service Delivery in Africa: Platforms and Practices Digital Service Delivery in...

Ogechi Adeola (Editor), Jude N. Edeh (Editor)
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The Sustainable Manifesto: A Commitment to Individual, Economical, and Political Change The Sustainable Manifesto: A...

Kersten Reich
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The Digital Marketing Planner: Your Step-by-Step Guide The Digital Marketing Planner...

Annmarie Hanlon
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Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales Using Semiotics in Retail:...

Dr. Rachel Lawes
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Global Marketing Strategy: An Executive Digest Global Marketing Strategy: An...

Bodo B. Schlegelmilch
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Experiential Marketing: Integrated Theory & Strategic Application Experiential Marketing:...

Rose Leahy, Pio Fenton
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Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies Socially Responsible...

Jishnu Bhattacharyya (Editor), M. S. Balaji (Editor)
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The Digital Marketing Handbook: Deliver Powerful Digital Campaigns The Digital Marketing...

Simon Kingsnorth
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Marketing Management Marketing Management

Greg W Marshall, Mark W Johnston
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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement Digital Branding: A Complete...

Daniel Rowles
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Retailing Management Retailing Management

Michael Levy, Weitz
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Marketing: An Introduction Marketing: An Introduction

Gary Armstrong, Philip Kotler
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