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Managing Brand Transgressions: 8 Principles to Transform Your Brand Managing Brand Transgressions...

Shailendra Pratap Jain, Shalini Sarin Jain
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Positionierung in B2B-Märkten: Mehr Anziehungskraft im Markt, höhere Identifikation bei Mitarbeitern und Kunden - ein pragmatischer Leitfaden Positionierung in B2B-Märkten...

Dennis Vogt
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Mastering the Travel Intermediaries: Origins and Future of Global Distribution Systems, Travel Management  Companies, and Online Travel Agencies Mastering the Travel...

Ben Vinod
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Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data Data Storytelling in...

Caroline Florence
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How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI How to Use Customer Data:...

Sachiko Scheuing
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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits The New Brand Spirit: How...

Christian Conrad, Marjorie Ellis Thompson
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Project Delivery in Business-as-Usual Organizations Project Delivery in Business...

Tim Carroll
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Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase Shoppernomics: How to Shorten...

Roddy Mullin, Colin Harper
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Marketing Management Marketing Management

Philip Kotler, Kevin Keller
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How to Measure and Manage Your Corporate Reputation How to Measure and Manage...

Terry Hannington
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation A Stakeholder Approach to...

Philip Kotler, Adam Lindgreen (Editor)
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Digital Business and Electronic Commerce: Strategy, Business Models and Technology Digital Business and...

Bernd W. Wirtz
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Universal Design: The HUMBLES Method for User-Centred Business Universal Design: The HUMBLES...

Francesc Aragall, Jordi Montana
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The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity The New Cultures of Food:...

Martin K Hingley, Adam Lindgreen (Editor)
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Driving Green Marketing in Fashion and Retail Driving Green Marketing in...

Theodore K. Tarnanidis (Editor), Evridiki Papachristou (Editor)
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Marketing und Vertrieb im Metaverse: Das Metaverse verstehen und gewinnbringend nutzen: Einführung für Unternehmen Marketing und Vertrieb im...

Andreas Kohne, Ralf H. Komor
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Bridging the Business-Project Divide: Techniques for Reconciling Business-as-Usual and Project Cultures Bridging the Business-Project...

John Brinkworth
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Brand Risk: Adding Risk Literacy to Brand Management Brand Risk: Adding Risk...

David Abrahams
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Effective Client Management in Professional Services: How to Build Successful Client Relationships Effective Client Management...

Jack Berkovi
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Integrated Assurance: Risk Governance Beyond Boundaries Integrated Assurance: Risk...

Vicky Kubitscheck
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