Blue Ocean Strategy, Expanded...
W Chan Kim
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Blue Ocean Strategy: How to...
W Chan Kim,
Renee a Mauborgne
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The New Successful Large...
Robert B Miller,
Stephen E Heiman
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The Discipline of Market...
Michael Treacy,
Fred Wiersema
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The Discipline of Market...
Michael Treacy,
Fred Wiersema
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Streetcorner Strategy for...
Robert E Hall
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Multicultural Intelligence:...
David R Morse
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An Audience of One: Drive...
Jamie Turner,
Chuck Moxley
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Mergers and Acquisitions...
Norman W Hoffmann
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One to One Future
Don Peppers
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Precision Marketing:...
Sandra Zoratti
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Successful Large Account...
Robert Bruce Miller,
Stephen E Heiman
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Cutting-Edge Marketing...
Rajkumar Venkatesan,
Paul Farris
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Market Segmentation: How to...
Malcolm McDonald
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The Wide Lens: A New Strategy...
Ron Adner
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Endless Prospects: 301...
C Richard Weylman, CSP
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The Long Tail: Why the Future...
Chris Anderson
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The W. Chan Kim and Ren?e...
W Chan Kim,
Renee a Mauborgne
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The One to One Fieldbook
Don Peppers,
Bob Dorf
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The Long Tail
Chris Anderson
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Segmentation & Positioning...
James H Myers
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Marketing and Consumer...
Dr. Marye C Tharp
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Blue Ocean Shift: Beyond...
Renee Mauborgne,
W. Chan Kim
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Market Segmentation: Using...
Art Weinstein
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