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Market Research Books

Qualitative Marktforschung: Methoden, Einsatzmoglichkeiten Und Beurteilungskriterien Qualitative Marktforschung:...

Gaby Kepper
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Driving Traffic and Customer Activity Through Affiliate Marketing Driving Traffic and Customer...

Surabhi Singh (Editor)
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Value in Marketing: Retrospective and Perspective Stance Value in Marketing:...

Marin A. Marinov (Editor)
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Current Global Practices of Corporate Social Responsibility: In the Era of Sustainable Development Goals Current Global Practices of...

Samuel O Idowu (Editor)
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Marketing Strategy Case Book: Towards a New Paradigm for Sustaining Forms of Marketing Marketing Strategy Case Book:...

Alvin Lee (Editor), Mark Edwards (Editor)
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Strategieentwicklung mit Design Thinking: Mit Innovation zu Wettbewerbsvorteilen Strategieentwicklung mit...

Claude Diderich
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Planning and Managing the Experience Economy in Tourism Planning and Managing the...

Rui Augusto da Costa (Editor), Filipa Brand?o (Editor)
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Global Competitiveness: Ten Things Thai Businesspeople Should Know Global Competitiveness: Ten...

William Philip Wall
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Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications Perspectives on Consumer...

Wlodzimierz Sroka (Editor)
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Nachhaltigkeitsmarketing: Eine Fallstudienbasierte Einfuhrung Nachhaltigkeitsmarketing:...

Kai-Michael Griese (Editor)
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Unlocking Digital Transformation of Agricultural Enterprises: Technology Advances, Digital Ecosystems, and Innovative Firm Governance Unlocking Digital...

Vladimir I. Trukhachev (Editor)
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ASTM Manual on Consumer Sensory Evaluation (STP 682) ASTM Manual on Consumer...

E.E. Schaefer
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The Palgrave Handbook of African Entrepreneurship The Palgrave Handbook of...

Oluwaseun Kolade (Editor), David Rae (Editor)
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs Effective Digital Marketing...

In?s Veiga Pereira (Editor), Paulo Botelho Pires (Editor)
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Business Statistics for Competitive Advantage with Excel and JMP: Basics, Model Building, Simulation, and Cases Business Statistics for...

Cynthia Fraser
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Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands Strategic Advertising...

Jorge David Fernßndez G?mez
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Die Welt der mineralischen Rohstoffe Die Welt der mineralischen...

G?nter Pilarsky
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Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption: Contributions from Economics and Social Sciences Headstrong and Unorthodox...

Michael-Burkhard Piorkowsky (Editor), Karl Kollmann (Editor)
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Utilizing Gamification in Servicescapes for Improved Consumer Engagement Utilizing Gamification in...

Miralem Helmefalk (Editor), Leif Marcusson (Editor)
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Older,Richer,Fitter: Identifying the Consumer Needs of Britain's Ageing Population Older,Richer,Fitter:...

David Metz, Michael Underwood
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Decent Exposure: How to Manage Your Own Publicity and Get it Right Decent Exposure: How to...

Vincent Yearley
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Marketing Research in Practice Marketing Research in Practice

D. H. Tustin (Editor), A. Ligthelm (Editor)
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Market Research: A Guide to British Library Collections Market Research: A Guide to...

Michael Leydon (Editor), Leathea Lee (Editor)
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Targeting Customers Targeting Customers

P Sleight (Editor)
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