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The Cultural Sales Leader: Sustaining People, Attaining Results The Cultural Sales Leader:...

Richard Cogswell
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Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data Data Storytelling in...

Caroline Florence
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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits The New Brand Spirit: How...

Christian Conrad, Marjorie Ellis Thompson
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The Single-Minded Project: Ensuring the Pace of Progress The Single-Minded Project:...

Martin Price
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How to Measure and Manage Your Corporate Reputation How to Measure and Manage...

Terry Hannington
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Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes Socialize Your Patient...

Letizia Affinito, John Mack
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Integrated Assurance: Risk Governance Beyond Boundaries Integrated Assurance: Risk...

Vicky Kubitscheck
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Marketing Management Marketing Management

Philip Kotler, Kevin Keller
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Bridging the Business-Project Divide: Techniques for Reconciling Business-as-Usual and Project Cultures Bridging the Business-Project...

John Brinkworth
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Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase Shoppernomics: How to Shorten...

Roddy Mullin, Colin Harper
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Healthcare Relationship Marketing: Strategy, Design and Measurement Healthcare Relationship...

Ira J. Haimowitz
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Brand Risk: Adding Risk Literacy to Brand Management Brand Risk: Adding Risk...

David Abrahams
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Effective Client Management in Professional Services: How to Build Successful Client Relationships Effective Client Management...

Jack Berkovi
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The Contract Scorecard: Successful Outsourcing by Design The Contract Scorecard:...

Sara Cullen
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Bid Writing for Project Managers Bid Writing for Project...

David Cleden
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Stories, Visions and Values in Voluntary Organisations Stories, Visions and Values...

Christina Schwabenland
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Corporate Community Involvement: A Visible Face of CSR in Practice Corporate Community...

Bilge Uyan-Atay
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Brand Management: Principles and Applications for Effective Branding Brand Management: Principles...

Jaywant Singh, Paurav Shukla
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Marketing Strategy and Competitive Positioning Marketing Strategy and...

Graham Hooley, Nigel Piercy
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Ethical Marketing Through Data Governance Standards and Effective Technology Ethical Marketing Through...

Shefali Saluja (Editor), Varun Nayyar (Editor)
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Key Account Rock Stars: Raising Your Volume by Lowering Your Decibels Key Account Rock Stars:...

Marc Pettersson
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HEARTselling statt HARDselling: Kunden lesen und verstehen lernen HEARTselling statt...

Joern Kettler
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Promise, Pitfalls, and Potential of Social Entrepreneurship: Positive Change Unleashed Promise, Pitfalls, and...

Sheila Cannon, Concepción Galdón
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The Innovative Seller: Keeping Pace in an AI and Customer-Centric World The Innovative Seller:...

Jake Dunlap
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