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Principles of Marketing Principles of Marketing

Kotler
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Social Psychology of Consumer Behavior Social Psychology of Consumer...

Michaela W?nke (Editor)
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Managing Sport Events Managing Sport Events

T Christopher Greenwell, Leigh Ann Danzey-Bussell
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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition The Handbook of Strategic...

Clarke L Caywood
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Design for Six SIGMA: A Roadmap for Product Development Design for Six SIGMA: A...

Dr. Kai Yang, Basem S Ei-Haik
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Marketing Management: The Big Picture Marketing Management: The Big...

Christie L Nordhielm
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The Effective Public Manager: Achieving Success in Government Organizations The Effective Public Manager:...

Steven Cohen, William Eimicke
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Supply Chain Metrics That Matter Supply Chain Metrics That...

Lora M Cecere
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Change Management and the Human Factor: Advances, Challenges and Contradictions in Organizational Development Change Management and the...

Frank E P Dievernich (Editor), Kim Oliver Tokarski (Editor)
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Revenue Management for the Hospitality Industry Revenue Management for the...

David K Hayes, Allisha Miller
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Leading Procurement Strategy: Driving Value Through the Supply Chain Leading Procurement Strategy:...

Dr. Carlos Mena, Remko van Hoek
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Learning to Think Strategically Learning to Think...

Julia Sloan
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Let's Stop Meeting Like This: Tools to Save Time and Get More Done Let's Stop Meeting Like This:...

Richard H Axelrod, Emily Axelrod
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Developing Nonprofit and Human Service Leaders: Essential Knowledge and Skills Developing Nonprofit and...

Larry D Watson
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Lead Positive: What Highly Effective Leaders See, Say, and Do Lead Positive: What Highly...

Kathryn D Cramer
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Hbr's 10 Must Reads on Public Speaking and Presenting (with Featured Article How to Give a Killer Presentation by Chris Anderson) Hbr's 10 Must Reads on Public...

Harvard Business Review, Chris Anderson
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Analytics for Managers: With Excel Analytics for Managers: With...

Peter Bell
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Effectual Entrepreneurship Effectual Entrepreneurship

Stuart Read
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Reputation Management: The Key to Successful Public Relations and Corporate Communication Reputation Management: The...

John Doorley, Helio Fred Garcia
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Master the Moment: Fifty Ceos Teach You the Secrets of Time Management Master the Moment: Fifty Ceos...

Pat Brans
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Trading on Corporate Earnings News: Profiting from Targeted, Short-Term Options Positions Trading on Corporate Earnings...

John Shon, Ping Zhou
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New Venture Creation: Entrepreneurship for the 21st Century New Venture Creation:...

Stephen Spinelli, Rob Adams
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Business Driven Project Portfolio Management: Conquering the Top 10 Risks That Threaten Success Business Driven Project...

Mark Perry
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The Market-Driven Supply Chain: A Revolutionary Model for Sales and Operations Planning in the New On-Demand Economy The Market-Driven Supply...

Robert III
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