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Providing an informed, up-to-date overview from an original integrative perspective, this work examines the application of social psychology to consumer behavior. Students and researchers of consumer behavior are offered an advanced account of relevant theories tailored to their interests.

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    eBook icon EPUB eBook Social Psychology of Consumer Behavior

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    • Title: Social Psychology of Consumer Behavior
    • Publisher: Taylor & Francis
    • Print ISBN: 9781138882942, 1138882941
    • eText ISBN: 9781136642838
    • Edition: 2015 1st edition
    • Format: EPUB eBook
    $37.95
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