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Social Psychology of Consumer Behavior - Wänke, Michaela (Editor)
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The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior - provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social ...

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Social Psychology of Consumer Behavior 2015, Psychology Press, Oxford

ISBN-13: 9781138882942

Trade paperback

Social Psychology of Consumer Behavior 2008, Psychology Press, Oxford

ISBN-13: 9781841694986

Hardcover