Amidst the flood of studies on cultural icons as ordering elements of societies and role models, sports icons have been neglected in scholarship despite their significance in the US. Even less attention has been paid to the emergence of popular �anti-icons� who undermine the original sports-hero ideology and its claim of the interdependence of athletic success and moral normativity. This study analyzes the phenomenon of the popular anti-icon in American sports. Based on case studies of Joe Namath, Dennis Rodman and ...
Read More
Amidst the flood of studies on cultural icons as ordering elements of societies and role models, sports icons have been neglected in scholarship despite their significance in the US. Even less attention has been paid to the emergence of popular �anti-icons� who undermine the original sports-hero ideology and its claim of the interdependence of athletic success and moral normativity. This study analyzes the phenomenon of the popular anti-icon in American sports. Based on case studies of Joe Namath, Dennis Rodman and Barry Bonds the author shows how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports, as these fields became increasingly intertwined. These athletes subverted the sports-hero ideology and still became successful on the field but also popular off the field - especially in commercializing their anti-iconic images.
Read Less
Add this copy of The Popular Anti-Icon in American Sports (Mainzer to cart. $88.88, very good condition, Sold by Suffolk Books rated 5.0 out of 5 stars, ships from center moriches, NY, UNITED STATES, published 2018 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2018, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Add this copy of The Popular Anti-Icon in American Sports to cart. $95.33, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2018 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2018, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Add this copy of The Popular Anti-Icon in American Sports to cart. $111.07, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2018, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Add this copy of The Popular Anti-Icon in American Sports to cart. $111.78, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2018 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2018, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
