Skip to main content alibris logo

The Popular Anti-Icon in American Sports

by ,

Write The First Customer Review
The Popular Anti-Icon in American Sports - Herget, Winfried, and Geological Survey
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field - also in a commercial fashion.

loading
The Popular Anti-Icon in American Sports 2018, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften, Frankfurt a.M.

ISBN-13: 9783631738054

Hardcover