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A Technique for Producing Ideas

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A Technique for Producing Ideas - Young, James, Professor
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This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...

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A Technique for Producing Ideas 2021, Must Have Books

ISBN-13: 9781774641477

Trade paperback

 A Technique for Producing Ideas 2016, Stellar Editions

ISBN-13: 9781987817461

Trade paperback
A Technique for Producing Ideas 2003, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071410946

Revised edition

Trade paperback

 A Technique for Producing Ideas 1987, NTC/Contemporary Publishing Company, Lincolnwood, IL

ISBN-13: 9780844230009

89th edition

Trade paperback

All Editions of A technique for producing ideas

A Technique for Producing Ideas

2021, Trade paperback

ISBN-13:

9781774641477

A Technique for Producing Ideas

2016, Trade paperback

ISBN-13:

9781987817461

A Technique for Producing Ideas

2003, Trade paperback

ISBN-13:

9780071410946

A Technique for Producing Ideas

1987, Trade paperback

ISBN-13:

9780844230009

Books by James Webb Young

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Customer Reviews

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ProfFox

Apr 27, 2007

Timeless classic

I've ben working in advertising and marketing for over 30 years and have read this small, yet powerful book numberous times. In fact, my recent purchase is the fourth copy that I have owned.
Jim Young clearly and succinctly delineates the process by which any and every individual can generate ideas. Without burdening the reader with academic theories, explanations and documentation, he presents a real-world method that works... and which requires work.
Anyone faced with th need to come up with ideas on a regular basis - and who isn't? - should keep this little book ever at hand.

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