A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself ...
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A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
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Add this copy of A Technique for Producing Ideas (Advertising Age to cart. $2.00, good condition, Sold by Goodwill of the Olympics rated 5.0 out of 5 stars, ships from TACOMA, WA, UNITED STATES, published 2003 by McGraw-Hill Companies.
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Add this copy of A Technique for Producing Ideas to cart. $3.13, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2003 by McGraw-Hill Companies.
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Add this copy of A Technique for Producing Ideas to cart. $3.13, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by McGraw-Hill Companies.
Add this copy of A Technique for Producing Ideas to cart. $3.13, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by McGraw-Hill Companies.
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I've ben working in advertising and marketing for over 30 years and have read this small, yet powerful book numberous times. In fact, my recent purchase is the fourth copy that I have owned. Jim Young clearly and succinctly delineates the process by which any and every individual can generate ideas. Without burdening the reader with academic theories, explanations and documentation, he presents a real-world method that works... and which requires work. Anyone faced with th need to come up with ideas on a regular basis - and who isn't? - should keep this little book ever at hand.
