Timeless classic
I've ben working in advertising and marketing for over 30 years and have read this small, yet powerful book numberous times. In fact, my recent purchase is the fourth copy that I have owned.
Jim Young clearly and succinctly delineates the process by which any and every individual can generate ideas. Without burdening the reader with academic theories, explanations and documentation, he presents a real-world method that works... and which requires work.
Anyone faced with th need to come up with ideas on a regular basis - and who isn't? - should keep this little book ever at hand.
