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The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results

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The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results - Caponi, Todd
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The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. What if the key to selling was to do exactly the opposite of what most ...

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The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results 2020, Ideapress Publishing

ISBN-13: 9781646870226

Trade paperback

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results 2018, Ideapress Publishing

ISBN-13: 9781940858807

Hardcover