This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.Brand building is believed to be a long-term activity and has lost prominence in this current age of venture capital valuations. In reality, brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI) on the other hand, is a recent phenomenon and enables organizations reduce errors, build efficiencies and increase ...
Read More
This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.Brand building is believed to be a long-term activity and has lost prominence in this current age of venture capital valuations. In reality, brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI) on the other hand, is a recent phenomenon and enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEO's, brand and marketing heads of organizations as it provides them with pathways of using AI to build strong brands and thereby create value. It could also be used as a textbook in courses on Brand Management and as a supplemental text in Marketing Management courses. It is especially relevant in the current environment, where many enterprises are being created and funded by professionals who lack a marketing background.
Read Less
Add this copy of Multiply Your Business Value Through Brand & AI to cart. $19.08, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2021 by Business Expert Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Multiply Your Business Value Through Brand & AI to cart. $19.08, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2021 by Business Expert Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Multiply Your Business Value Through Brand & AI to cart. $19.09, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2021 by Business Expert Press.
Add this copy of Multiply Your Business Value Through Brand & Ai to cart. $20.69, new condition, Sold by BargainBookStores rated 3.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2021 by Business Expert Press.
Add this copy of Multiply Your Business Value Through Brand & Ai (Issn) to cart. $29.99, new condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2021 by Business Expert Press.