An estimated one-third of all American adults eats something from at a fast-food restaurant every day. Millions start their mornings with paper-wrapped English muffin breakfast sandwiches, order burritos hastily secured in foil for lunch, and end their evenings with extravalue dinners consumed in cars. But while people of all ages and backgrounds enjoy and depend on fast food, it does not mean the same thing to each of us. For African Americans, as acclaimed historian Marcia Chatelain reveals in Franchise, fast food is a ...
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An estimated one-third of all American adults eats something from at a fast-food restaurant every day. Millions start their mornings with paper-wrapped English muffin breakfast sandwiches, order burritos hastily secured in foil for lunch, and end their evenings with extravalue dinners consumed in cars. But while people of all ages and backgrounds enjoy and depend on fast food, it does not mean the same thing to each of us. For African Americans, as acclaimed historian Marcia Chatelain reveals in Franchise, fast food is a source of both despair and power-and a battlefield on which the fight for racial justice has been waged since the 1960s. On the one hand, we rightly blame fast food for the rising rates of obesity and diabetes among black Americans, and fast food restaurants are viewed as symbols of capitalism's disastrous effects on our nation's most vulnerable citizens. Yet at the same time, Chatelain shows, fast food companies, and McDonald's in particular, have represented a source of economic opportunity and political power. After Martin Luther King, Jr.'s assassination in 1968, many activists turned to entrepreneurship as the means to achieving equality. Civil rights leaders, fast food companies, black capitalists, celebrities, and federal bureaucrats began an unlikely collaboration, in the belief that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could improve the quality of black life. Equipped with federal loans and utterly committed to the urban centers in which they would open their little sites of hope, black franchise pioneers achieved remarkable success, and by the late 2000s, black-franchised McDonald's restaurants reported total sales exceeding $2 billion. Fast food represented an opportunity for strivers who had been shut out of many industries, denied promotions in those that would tolerate them, and discouraged, in numerous ways, from starting their own businesses, all because of the color of their skin. But a parallel story emerged, too-of wealth being extracted from black communities, of the ravages of fast food diets, of minumum wage jobs with little prospect for advancement. Taking us from the first McDonald's drive-in in San Bernardino in the 1940s to civil rights protests at franchises in the American South in the 1960s and the McDonald's on Florissant Avenue in Ferguson in the summer 2014, Chatelain charts how the fight for racial justice is intertwined with the fate of black businesses. Deeply researched and brilliantly told, Franchise is an essential story of race and capitalism in America.
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Add this copy of Franchise: the Golden Arches in Black America to cart. $1.84, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2020 by Liveright.
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Add this copy of Franchise: the Golden Arches in Black America to cart. $2.44, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2020 by Liveright Publishing Corporation.
Add this copy of Franchise: the Golden Arches in Black America to cart. $2.44, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2020 by Liveright Publishing Corporation.
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Add this copy of Franchise: the Golden Arches in Black America to cart. $3.08, fair condition, Sold by Goodwill Industries rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2020 by Liveright Publishing Corporation.
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Fair. Cocked Spine. Creases on Cover and/or Spine. Worn Corners and/or Page Edges (Possibly Bent). Soiled Cover and/or Pages. Possible worn and/or torn edges of Dust Jacket. Reading Copy. May have damage to cover, notes, underlining, highlighting, but all text legible. Marks on Page Edges. The cover may have stickers or sticker residue on it. Purchasing this item from Goodwill provides vocational opportunities for individuals with barriers to employment.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Franchise: the Golden Arches in Black America to cart. $5.00, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2020 by Liveright.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Franchise: the Golden Arches in Black America to cart. $5.19, good condition, Sold by Bulk Book Warehouse rated 5.0 out of 5 stars, ships from Rotterdam, NY, UNITED STATES, published 2020 by Liveright Publishing Corporation.
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Good. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages.
