The text is filled with features that appeal to your students and capture their interest. Each of the nine parts begins with a question that stimulates thinking and sets the goal for learning each part. Profiles provide stories of real people and businesses. Technology, math, academics, and critical thinking are incorporated throughout the text as well. Reality Checksquestions that help students apply concepts to their own livesare included in each chapter. Basic concepts of marketing are explained in a lively manner and ...
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The text is filled with features that appeal to your students and capture their interest. Each of the nine parts begins with a question that stimulates thinking and sets the goal for learning each part. Profiles provide stories of real people and businesses. Technology, math, academics, and critical thinking are incorporated throughout the text as well. Reality Checksquestions that help students apply concepts to their own livesare included in each chapter. Basic concepts of marketing are explained in a lively manner and are illustrated throughout with engaging photographs and informative charts and diagrams. Learning is enhanced and extended through the review activities presented in each chapter. Vivid explanations and classic examples help students comprehend the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These basic concepts are presented through the Four Ps: Product, Place, Price, and Promotion. The role of technology and the Internet are also emphasized throughout the text and support materials.
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Add this copy of Marketing Dynamics; 9781619603493; 1619603497 to cart. $38.90, very good condition, Sold by APlus Textbooks rated 5.0 out of 5 stars, ships from Alpharetta, GA, UNITED STATES, published 2013 by Goodheart-Wilcox Publisher.
Edition:
3rd Third Edition, Instructor's Wo edition Annotated
Publisher:
Goodheart-Wilcox Publisher
Published:
2013
Language:
English
Alibris ID:
18059799371
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Seller's Description:
Very good. No dust jacket. Limited Copies Available-Very Good Condition-May have school stamp and/or student names-May have some cover wear-DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
Add this copy of Marketing Dynamics to cart. $45.94, new condition, Sold by Booksaver4world rated 5.0 out of 5 stars, ships from Mount Pleasant Mills, PA, UNITED STATES, published 2013 by Goodheart-Wilcox Publisher.
Add this copy of Marketing Dynamics to cart. $85.10, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Goodheart-Wilcox Publisher.
