The text is filled with features that appeal to your students and capture their interest. Each of the nine parts begins with a question that stimulates thinking and sets the goal for learning each part. Profiles provide stories of real people and businesses. Technology, math, academics, and critical thinking are incorporated throughout the text as well. Reality Checksquestions that help students apply concepts to their own livesare included in each chapter. Basic concepts of marketing are explained in a lively manner and ...
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The text is filled with features that appeal to your students and capture their interest. Each of the nine parts begins with a question that stimulates thinking and sets the goal for learning each part. Profiles provide stories of real people and businesses. Technology, math, academics, and critical thinking are incorporated throughout the text as well. Reality Checksquestions that help students apply concepts to their own livesare included in each chapter. Basic concepts of marketing are explained in a lively manner and are illustrated throughout with engaging photographs and informative charts and diagrams. Learning is enhanced and extended through the review activities presented in each chapter. Vivid explanations and classic examples help students comprehend the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These basic concepts are presented through the Four Ps: Product, Place, Price, and Promotion. The role of technology and the Internet are also emphasized throughout the text and support materials.
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Add this copy of Marketing Dynamics to cart. $3.56, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by Goodheart-Wilcox Publisher.
Add this copy of Marketing Dynamics to cart. $7.69, fair condition, Sold by Allied Book Company rated 5.0 out of 5 stars, ships from Ligonier, IN, UNITED STATES, published 2009 by Goodheart-Willcox.
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Fair. Size: 8x1x11; Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Cover is worn, mostly corners and binding. Acceptable. Multiple copies available. MI.
Add this copy of Marketing Dynamics to cart. $7.79, good condition, Sold by Allied Book Company rated 5.0 out of 5 stars, ships from Ligonier, IN, UNITED STATES, published 2009 by Goodheart-Willcox.
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Good. Size: 8x1x11; Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Cover has some wear, mostly corners and binding. Good. Multiple copies available. MI.
Add this copy of Marketing Dynamics to cart. $7.89, very good condition, Sold by Allied Book Company rated 5.0 out of 5 stars, ships from Ligonier, IN, UNITED STATES, published 2009 by Goodheart-Willcox.
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Very Good. Size: 8x1x11; Pages are clean. Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Cover has shelf wear. Very Good.
Add this copy of Marketing Dynamics to cart. $8.05, like new condition, Sold by Allied Book Company rated 5.0 out of 5 stars, ships from Ligonier, IN, UNITED STATES, published 2009 by Goodheart-Willcox.
Add this copy of Marketing Dynamics to cart. $16.76, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2009 by Goodheart-Wilcox Publisher.
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