SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People ...
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
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Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $6.29, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2008 by Grand Central Publishing.
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Good. Good condition. audioCD. Case Very Good. Disc slightly scratched. 2 disc set. Quality guaranteed! In original artwork/packaging unless otherwise noted.
Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $33.93, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Grand Central Publishing.
Add this copy of Selling the Invisible: a Field Guideto Modern Marketing to cart. $36.59, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2008 by Hachette Audio.
Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $66.59, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Grand Central Publishing.
Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $97.86, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2008 by Grand Central Publishing.