Beginning with the core problem of service marketing, that is service quality; this guide suggests how to find out what you must improve using examples of what really works. The book offers new perspectives on service marketing.
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Beginning with the core problem of service marketing, that is service quality; this guide suggests how to find out what you must improve using examples of what really works. The book offers new perspectives on service marketing.
Read Less
Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $44.80, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Orion Business Books.
Edition:
1999, Orion Business (an Imprint of The Orion Publishing Group Ltd )
