Why do some products or services turn out to be 'hits', whilst others fail to make an impact on the market? Leading marketing consultant Winslow Farrell offers a powerful approach to uncovering the hidden patterns behind business successes and 'hits'. By applying new ideas from science to modern business problems, Farrell sheds light on the complex world of consumer behaviour. In doing so, he helps managers and entrepreneurs to identify the patterns and forces that lead to a 'hit', and the triggers that will enable ...
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Why do some products or services turn out to be 'hits', whilst others fail to make an impact on the market? Leading marketing consultant Winslow Farrell offers a powerful approach to uncovering the hidden patterns behind business successes and 'hits'. By applying new ideas from science to modern business problems, Farrell sheds light on the complex world of consumer behaviour. In doing so, he helps managers and entrepreneurs to identify the patterns and forces that lead to a 'hit', and the triggers that will enable businesses to capture and sustain that 'hit'.
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Add this copy of How Hits Happen (Business Essentials) to cart. $4.90, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2000 by Texere Publishing.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of How Hits Happen (Business Essentials) to cart. $7.00, good condition, Sold by Book Alley rated 4.0 out of 5 stars, ships from Pasadena, CA, UNITED STATES, published 2000 by Texere Publishing.
Add this copy of How Hits Happen: Forecasting Predictability in a to cart. $15.38, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2000 by Texere Publishing.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Aged book. Tanned pages and age spots, however, this will not interfere with reading.