Skip to main content alibris logo

The Media Equation: How People Treat Computers, Televisions, and New Media as Real People and Places

by ,

Write The First Customer Review
The Media Equation: How People Treat Computers, Televisions, and New Media as Real People and Places - Reeves, Byron, and Nass, Clifford
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of ...

loading
The Media Equation: How People Treat Computers, Televisions, and New Media as Real People and Places 1996, Center for the Study of Language and Information Publica Tion, Stanford, CA

ISBN-13: 9781575860527

Hardcover