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Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete

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Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete - Reeves, Byron, and Read, J Leighton
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Can the workplace be redesigned to include avatars, three-dimensional environments, and a host of virtual rewards that form newly transparent reputations for you and your team? This grounded and thought-provoking book by Byron Reeves and Leighton Read argues that it is not only possible, it is inevitable. Massive multiplayer online games (MMOs) are a new cultural phenomenon at the intersection of electronic entertainment and social networking. Borrowing the key design principles from these games can address a host of ...

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Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete 2009, Harvard Business Review Press, Boston, MA

ISBN-13: 9781422146576

Hardcover