This revised work maintains that marketers must understand the statistics, economics and applications of direct marketing in order for it to work. It takes the reader through the issues in database marketing and theory, database management, statistics and modeling, economics, and vendors.
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This revised work maintains that marketers must understand the statistics, economics and applications of direct marketing in order for it to work. It takes the reader through the issues in database marketing and theory, database management, statistics and modeling, economics, and vendors.
Read Less
Add this copy of The New Direct Marketing: How to Implement a Profit to cart. $7.48, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1994 by Irwin Professional Publishing.
Add this copy of The New Direct Marketing: How to Implement a Profit to cart. $8.19, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1994 by Irwin Professional Publishing.
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Good. Good condition. Very Good dust jacket. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of The New Direct Marketing: How to Implement a Profit to cart. $12.79, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1994 by Irwin Professional Pub.
Add this copy of The New Direct Marketing: How to Implement a Profit to cart. $32.82, new condition, Sold by Chidoc5 Rare Books rated 2.0 out of 5 stars, ships from Highland Park, IL, UNITED STATES, published 1994 by Irwin Professional Pub.
Add this copy of The New Direct Marketing: How to Implement a Profit to cart. $35.92, new condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 1994 by Irwin Professional Pub.
