Top industry-expert Martin Baier shows you how to use database technology to strengthen relationships with your best customers ... and find more just like them. Reveals how to build, enhance, and utilize a database to: -- Identify likely prospects and cultivate existing customers -- Maximize profits by focusing on select market segments -- Construct appealing offers -- Calculate the lifetime value of a customer -- Forecast and budget promotion costs
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Top industry-expert Martin Baier shows you how to use database technology to strengthen relationships with your best customers ... and find more just like them. Reveals how to build, enhance, and utilize a database to: -- Identify likely prospects and cultivate existing customers -- Maximize profits by focusing on select market segments -- Construct appealing offers -- Calculate the lifetime value of a customer -- Forecast and budget promotion costs
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Add this copy of How to Find and Cultivate Customers Through Direct to cart. $36.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by Ntc Business Books.
Add this copy of How to Find and Cultivate Customers Through Direct to cart. $47.11, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1996 by NTC Business Books.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1150grams, ISBN: 9780844236667.
