"This book is like having an "expert program" at your beck and call to instantly serve up 50 years of priceless experience. Martin Baier is a whiz at making the complex easily digestible and showing just how valuable a customer can be made to be." -- Stan Rapp Chairman, Cross Rapp Associates "If you choose to read just one book on the subject of finding and keeping customers, this is it. It's unlikely that you'll find a more comprehensive, easy-to-understand book on the subject." -- Hermann Chan "As a practitioner and an ...
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"This book is like having an "expert program" at your beck and call to instantly serve up 50 years of priceless experience. Martin Baier is a whiz at making the complex easily digestible and showing just how valuable a customer can be made to be." -- Stan Rapp Chairman, Cross Rapp Associates "If you choose to read just one book on the subject of finding and keeping customers, this is it. It's unlikely that you'll find a more comprehensive, easy-to-understand book on the subject." -- Hermann Chan "As a practitioner and an academic, Martin Baier has written a "must-read" book for both audiences. He dwells with insight on the meaning of customer, ever mindful of the reader." -- Richard L. Montesi President, Direct Marketing Educational Foundation "I totally recommend this book to anyone who is serious about direct marketing and recognized the value of an individual customer. Direct marketing has always been driven by statistics and finance. This is no one better than Baier, a master teacher, to explain how the numbers and finance work in direct marketing." -- Derek Holder Managing Director, The Institute of Direct Marketing
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Add this copy of How to Find and Cultivate Customers Through Direct to cart. $33.73, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by Ntc Business Books.
Add this copy of How to Find and Cultivate Customers Through Direct to cart. $55.73, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1996 by NTC Business Books.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1150grams, ISBN: 9780844236667.