Winner of the 2019 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares students for success in today's fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the ...
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Winner of the 2019 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares students for success in today's fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that students must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. A Complete Teaching & Learning Package which includes: SAGE Premium Video SAGE Premium Video tools and resources boost comprehension and bolster analysis. Interative eBook Includes access to SAGE Premium Video, multimedia tools, and much more! SAGE Coursepacks FREE! Easily import our quality instructor and student resource content into your school's learning management system (LMS) and save time. SAGE Edge FREE online resources for students that make learning easier.
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