Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to sell the earth - instead they're promoting the value their products provide: better health, superior perf...
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Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to sell the earth - instead they're promoting the value their products provide: better health, superior perf...
Read Less
Add this copy of The New Rules of Green Marketing: Strategies, Tools, to cart. $71.08, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by ReadHowYouWant.
