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Greener Marketing: A Global Perspective on Greening Marketing Practice

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Greener Marketing: A Global Perspective on Greening Marketing Practice - Charter, Martin (Editor), and Polonsky, Michael Jay (Editor)
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An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.

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Greener Marketing: A Global Perspective on Greening Marketing Practice 1992, Greenleaf Publishing, Saltaire

ISBN-13: 9781874719144

Hardcover