Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. ...
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Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape.
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Add this copy of Global Business to cart. $5.92, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by South Western Educational Publishing.
Add this copy of Global Business to cart. $5.92, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by South Western Educational Publishing.
Add this copy of Global Business to cart. $5.92, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2010 by South Western Educational Publishing.
Add this copy of Global Business to cart. $5.92, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by South Western Educational Publishing.
Add this copy of Global Business to cart. $5.92, fair condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by South Western Educational Publishing.
Add this copy of Global Business (Available Titles Coursemate) to cart. $7.99, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2010 by South Western Educational Publishing.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Global Business (Available Titles Coursemate); to cart. $10.45, very good condition, Sold by APlus Textbooks rated 5.0 out of 5 stars, ships from Alpharetta, GA, UNITED STATES, published 2010 by South Western Educational Publishing.
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Very good. No dust jacket. Limited Copies Available-Very Good Condition-May have school stamp and/or student names-May have some cover wear-DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
Add this copy of Global Business (Available Titles Coursemate) to cart. $15.75, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2010 by South Western Educational Publishing.