With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and ...
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With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers' brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?
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Add this copy of A Screenful of Sugar? : Prescription Drug Websites to cart. $6.13, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2014 by Peter Lang Inc., International A.
Edition:
2014, Peter Lang Inc., International Academic Publishers
Add this copy of A Screenful of Sugar? : Prescription Drug Websites to cart. $34.50, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by Peter Lang Inc., International.
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2014, Peter Lang Inc., International Academic Publishers
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Edition:
2014, Peter Lang Inc., International Academic Publishers
Add this copy of A Screenful of Sugar?: Prescription Drug Websites to cart. $196.44, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2014 by Peter Lang Inc., International Academic Publishers.
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2014, Peter Lang Inc., International Academic Publishers
Add this copy of A Screenful of Sugar?; Prescription Drug Websites to cart. $208.28, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2014 by Peter Lang Inc., International Academic Publishers.
Edition:
2014, Peter Lang Inc., International Academic Publishers
